Resources and things I love...
I believe word-of-mouth is the most powerful and elegant way to market great products and businesses. When my foodie friends tell me about a great restaurant in town, I make a reservation. When my book-nerd friends tell me about a great book they've read, I add it to my "to read" list.
I rely heavily on recommendations given to me from people I trust to help me save money, find more time, and make life more enjoyable.
And I love telling my friends and family about the fantastic products and companies that better my personal and my work.
All these tools and products I use and completely vouch for.
Blogging and Online Business Tools
Squarespace - DIY website builder that's gorgeous right out of the box and so much easier to update and maintain than Wordpress. Use coupon code "Oakley" to save 10% on your new Squarespace account. If building a website sounds intimidating, have no fear, watch my free tutorial on how to build a gorgeous Squarespace website from scratch!
Convert Kit - Premier email marketing software. If you already know you need to build an email list for your business - complete with opt-in incentives and killer autoresponders - then you have to check out Convert Kit. (Mailchimp is a free alternative but not nearly as good.)
Internet Business Mastery Academy - Joining the IBM Academy gave me the step-by-step instructions for starting my online "freedom" business and a community of like-minded friends I rely on to help me get unstuck. I'm pretty proud to be a success story of this training course - and you'll see the biggest cheque from an affiliate I've ever received for my business ($15,564.80).
Hemingway App - I've had zero training as a writer. Sometimes I need help. But I don't always have the time or the resources to get someone to edit my work. That's where the Hemingway App comes in. I can copy/paste text into the app (I've paid for the desktop version) and it grades my writing. Letting me know about writing faux pas like run-on sentences, unnecessary adverbs,
Canva - Free DIY graphic design tool that makes your website, social media content, business cards, whatever --- look professional. Save serious money and time with this one. I love it. Click here for the premium Canva tool that will give your business its complete brand colours, fonts, and designs to make you stand out and look ridiculously great.
Unsplash - Free (do whatever you want) high-resolution photos for your blog. As they say: "All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash." Awesome photos like this:
SmugMug - Photography website builder for pros and serious amateurs. I've used SmugMug for 10 years to run my photography business. Use this link to save 20% when you sign up for your SmugMug account. And watch my free tutorial on how to build a gorgeous photography website with SmugMug.
Photography eBooks by Trey Ratcliff - Another SmugMug user, Trey is crazy good at this photography thing. His "Stuck in Customs" eBooks are incredibly beautiful, inspiring, and full of great information. He's a master of composition, photo organization, HDR photography, and Lightroom/Photoshop workflows. Highly recommended.